Loyalty Rewards Program
Program for members with special benefits
The "Loyalty Rewards Program" is an objective aimed at wineries in order to generate loyalty and is based on value-added services which are offered as benefits and privileges that can be achieved through the accumulation of points achieved with participation in promotional activities organised by WofA.
The program has been in development for more than a year. During this time, working groups and surveys were organised in order to meet the needs and expectations of the partners WofA, paying particular attention to wineries in the SME category.
To score points, wineries must be active members of Wines of Argentina, they must not accumulate debts regarding membership fee and/or events, and participate in the activities that have been previously identified as part of the program. They can also score points by responding to surveys, receiving guests on Sundays or public holidays and by participating in working groups.
Through this program, wineries will have access to special reports, invitations to events and seminars, discounts, training lectures, assistance with social networks, search support services for importers, and much more.