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News - 12.01.17

The Argentina Wine Awards have been revamped and will be back in September

Wines of Argentina, the institution responsible for promoting the brand “Vino Argentino" in the world, has announced that this year the Argentina Wine Awards (AWA) has a new date and a new format.

Wines of Argentina, the institution responsible for promoting the brand “Vino Argentino" in the world, has announced that this year the Argentina Wine Awards (AWA) has a new date and a new format.

Organised by Wines of Argentina and the Argentine Wine Corporation (COVIAR), the Argentina Wine Awards (AWA) has become the most influential Argentine wine competition in Latin America, recognising and accompanying the evolution of our country's wines and terroirs.

In this edition, the concept will be "Breaking New Ground" and will go hand in hand with the new comprehensive communication strategy that Wines of Argentina is implementing in its main markets. "We believe the AWA is an excellent communication tool for Argentine wine. It came about with a specific purpose and we believe that it has been fulfilled. For this new stage, we want to redefine the objectives and focus on Trade," commented Magdalena Pesce, WofA's Marketing & Communications Manager. "Changing the date of the AWA will allow the wineries to be able to present new harvests, along with new labels and sales abroad," she added. In addition, these developments will be in tune with the new concept that seeks to reflect the transformations and innovation that the sector is experiencing.

This year, there will be various new tastings. They will include: the incorporation of the criterion "Region" to classify the samples, the reorganisation of price categories, grouping them to focus on the segments relevant to Argentina. There will also be induction seminars on each region, prior to tasting, in order to improve understanding of the origin of each product and the rotation of the national jury amongst teams so that all international judges can have their own perception. The international jury, for its part, will focus on three markets per year in order to assemble more representatives per country. In 2017 the selected countries are: the United States, the United Kingdom and China.

Finally, it should be noted that, like every year, Wines of Argentina will include all wines with high scores in their promotional activities abroad in order to transform them into true "ambassadors" of the country in International Trade.