News - 18.04.16
Malbec World Day had it's big night in Mendoza!
As part of the sixth edition of Malbec World Day, and under the concept "Celebrating a classic", the celebrations of Malbec World Day began on April 17 at the Nave Cultural centre in Mendoza. The event was held alongside the ASI Contest Best Sommelier of the World 2016. Celebrations also took place in Buenos Aires, as well as across 70 cities in 54 countries.
Wines of Argentina, the organisation responsible for the image of Vino Argentino in the world and the creators of Malbec Wold Day, kicked off the festivities with an event on April 17, at the Nave Cultural centre, alongside the ASI Best Sommelier of the World 2016 Competition, which was attended by more than 500 guests, sommeliers and national and international press.
The promotional campaign, which was sponsored by the ICBC bank with support from the Municipality of the City of Mendoza, was a conceptual event to showcase the different facets of Argentina culture and the diversity of Malbec. Attendees had a real immersion into the local culture, as they discovered the different flavours and aromas of Malbec.
Guests enjoyed an exclusive performance by Altertango, talks on regional art, milonga, Malbec-based cocktails, wines from more than 80 wineries from all regions and typical food, like empanadas, meats, locro and regional deserts. Folklore had a stellar moment with the Ballet of the City of Mendoza by Ivan Martinez, who performed several pieces including cuencas, zambas and malambo, that captivated the audience.
"Having the opportunity to celebrateMalbec World Day in Mendoza alongside the best sommeliersin the World is crucial for our institution. This April 17, the industry as a whole dressed up to honor our flagship strain and show our guests the best of Argentine culture. We should be proud that for the first time our country will host this important event and the most influential sommeliers have the opportunity to get to know our industry, "were the words of Guillermo Barzi (Vice President of Wines of Argentina).
Malbec World Day is an initiative that seeks to position Argentine Malbec in the world and celebrate the success of our wine industry. Since its first edition, on April 17, 2011, this global tribute has achieved a resounding success thanks to the support provided by the Ministry of Foreign Affairs and the Argentina Wine Corporation, framed within the Strategic Viticultural Plan Argentina 2020.
Malbec, as "Classic" and as Argentine, as Tango
For this sixth year of celebration, Wines of Argentina would like to highlight the fact that Malbec has become a classic. A classic varietal is one that is chosen again and again, through which new expressions of terroir and new layers of aromas and flavours are discovered.
A classic wine is one that is appreciated by those who try it for the first time and by those who drink it regularly. A classic gives so much pleasure that it invites us to continue exploring it.
Furthermore, a classic becomes a model. Malbec has become the paradigm of Argentine wine, our flagship strain. This means that thanks to it, we began the adventure of discovering the potential of our wine industry.
Malbec World Day- Celebrations around the world
With various different events taking place in Buenos Aires, Mendoza and in 70 cities across 54 countries, Malbec Word Day will display its entertaining side, with consumer events, wine fairs for press and trade, tastings and promotions in wine shops and restaurants.
In the 2015 edition, more than 60 representatives of Argentina around the world including Germany, Armenia, Australia, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, China, Colombia, South Korea, Costa Rica, Denmark, Ecuador, Spain, United States, Finland, France, Greece, Guyana, Holland, Hungary, India, England, Ireland, Israel, Italy, Japan, Kenya, Lebanon, Malaysia, Mexico, Norway, Peru, Poland, Portugal, Czech Republic, Dominican Republic , Romania, Russia, Singapore, Switzerland, Thailand, Turkey, Ukraine, Uruguay, Vietnam, played a key role in the impact that made Malbec World Day stand out in the international media, a clear signal that Argentina has started taking on the world wine market.
More information about the event around the world, visit www.malbecworldday.com
Calendar “Malbec, a classic” 2016
Buenos Aires - 09 de abril
Bogotá - 14 de abril
Calgary - 16 de abril
British Columbia - 16 de abril
Mendoza - 17 de abril
Lima - 17 de abril
New York - 15 de abril
London - 15 al 17 de abril
Montreal - 20 de abril
Manitoba - 27 de abril
San Pablo - 28 de abril
México - 30 de abril
April 17; the reason for the chosen date
The origin of Malbec can be found in the southwest of France. Here they have been cultivating this grape and making wines with the appellation of " Cahors " since the days of the Roman Empire. These wines began to establish themselves during the Middle Ages and have become stronger and stronger in modern times.
The conquest of the English market was a crucial step in the evaluation of this strain in England and the world. By the late nineteenth century, the phylloxera plague had destroyed the French vineyards, so the "Cot" had been forgotten, leaving, however, a culture of appreciation for Malbec .
Some time later, Malbec Argentino appeared. This strain was brought to our country in 1853 by Michel Aimé Pouget ( 1821-1875 ), a French agronomist that Domingo Faustino Sarmiento had hired to carry out the management of the Agricultural Quinta de Mendoza.
Modelled on the French system, the initiative proposed adding new grape varieties as a means to enhancing the national wine industry. On April 17, 1853, with the support of the governor of Mendoza, Pedro Pascual Segura, a project was presented to the Provincial Legislature, with a view to establishing a Quinta Normal and Agricultural School. The project was approved by the House of Representatives on 6 September that year.
In the late nineteenth century with the help of Italian and French immigrants, the wine industry grew exponentially and with it, Malbec, which quickly adapted to the various different terroirs, and developed with even better results than in its region of origin . Thus, over time and with a lot of hard work, it emerged as the flagship strain of Argentina.
The management of Pouget and Sarmiento in the Quinta Normal de Mendoza was a crucial part of this process. The 17th of April is, for Wines of Argentina, not only a symbol of the transformation of Argentina's wine industry, but also the starting point for the development of this strain, an emblem our country worldwide.