News - 14.03.16
Malbec World Day 2016 "Celebrating A Classic"
With the concept of “Celebrating A Classic”, the sixth edition of Malbec World Day is almost upon us.
In the sixth edition of Malbec World Day, created by Wines of Argentina, under the concept "Celebrating a classic" hundreds of events will be held in 70 cities across 54 countries with support from the Ministry of Foreign Affairs, and for the first time there will be a Malbec Week from 4th to 10th April with activities in the City of Buenos Aires and Mendoza.
The festivities will include conceptual consumer events, wine fairs for press and trade, tastings and promotions in wine shops and restaurants, expert talks, open Wine Tasting, and a grand closing event in the City of Buenos Aires to launch Global Malbec World Day 2016, where we expect 3,000 people to attend. The celebrations will also take place in Mendoza, within the framework of "ASI World’s Best Sommelier Contest 2016.”
Buenos Aires, March 2016. Wines of Argentina, the organisation responsible for the brand VINO ARGENTINO, promoting the image of Argentine wines abroad will be organising a grand celebration for Malbec World Day, which will be celebrated with various activities, tastings, expert talks, open Wine Tastings, discounts and promotions in various parts of the city and a grand finale that will be the global launch of Malbec World Day 2016.
The launch event will take place on Saturday April 9 at 19:00 pm at the Palermo Hippodrome Restaurant, Av. Del Libertador 4101, in Buenos Aires. 3000 people are expected to participate in the celebration and will be able to taste wines from over 50 wineries. Small producers will have the support of their provincial governments. In addition to this attendees will enjoy street food, live shows, audiovisuals and featured talks about the sector. This will be held in conjunction with the Government of the City of Buenos Aires and Bodegas de Argentina.
President of WOFA, Guillo Barzi, said: "Buenos Aires is the city where more Malbec is drunk than anywhere else in the world. So this year, for the first time, we are expanding the celebrations in Argentina by devoting a whole week to promotion, education and tastings. And then, on the 17th we will celebrate Malbec Day with the Sommeliers and journalists who visit us for the World Sommeliers contest. Furthermore, and thanks to the support of the Foreign Ministry we will continue with the global celebrations that have had such an impact worldwide. Today more than ever, we believe that Malbec is a classic and is the choice of all wine lovers. “
Also as part of the celebrations of Malbec World Day in Argentina, on April 17th, the "ASI World’s Best Sommelier Contest 2016" will take place in the city of Mendoza. This is a conceptual event that will showcase the different aspects of Argentine culture and the diversity of Malbec. Guests will be fully immersed into local idiosyncrasies while discovering the flavours and aromas of Malbec. Presentations from renowned winemakers, live music, Malbec based cocktails and typical Argentine food from the best chefs in the region will be provided.
Malbec World Day is a global initiative that seeks to position Argentine Malbec in the world and celebrate the success of our wine industry. Since its first edition, on April 17, 2011, this global tribute has achieved a resounding success thanks to the support provided by the Ministry of Foreign Affairs and the Argentine Wine Corporation within the Plan Estratégico Vitivinícola Argentina 2020.
Malbec: celebrating a classic
For this sixth year of celebration, Wines of Argentina would like to highlight the fact that Malbec has become a classic. A classic varietal is one that is chosen again and again, through which new expressions of terroir and new layers of aromas and flavours are discovered.
A classic wine is one that is appreciated by those who try it for the first time and by those who drink it regularly. A classic gives so much pleasure that it invites us to continue exploring it.
Furthermore, a classic becomes a model. Malbec has become the paradigm of Argentine wine, our flagship strain. This means that thanks to it, we began the adventure of discovering the potential of our wine industry.
Malbec World Day- Celebrations around the world
With various different events taking place in Buenos Aires, Mendoza and in 70 cities across 54 countries, Malbec Word Day will display its entertaining side, with consumer events, wine fairs for press and trade, tastings and promotions in wine shops and restaurants.
In the 2015 edition, more than 60 representatives of Argentina around the world including Germany, Armenia, Australia, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, China, Colombia, South Korea, Costa Rica, Denmark, Ecuador, Spain, United States, Finland, France, Greece, Guyana, Holland, Hungary, India, England, Ireland, Israel, Italy, Japan, Kenya, Lebanon, Malaysia, Mexico, Norway, Peru, Poland, Portugal, Czech Republic, Dominican Republic , Romania, Russia, Singapore, Switzerland, Thailand, Turkey, Ukraine, Uruguay, Vietnam, played a key role in the impact that made Malbec World Day stand out in the international media, a clear signal that Argentina has started taking on the world wine market.
Calendar of events “Malbec, a classic 2016”
Buenos Aires 09 April
Bogotá 14 April
Calgary 16 April
British Colombia 16 April
Toronto 17 April
Mendoza 17 April
Lima 17 April
New York 15 April
Montreal 20 April
Manitoba 27 April
Mexico DF 23 April
San Paolo 28 April
April 17; the reason for the chosen date
The origin of Malbec can be found in the southwest of France. Here they have been cultivating this grape and making wines with the appellation of “Cahors “since the days of the Roman Empire. These wines began to establish themselves during the Middle Ages and have become stronger and stronger in modern times.
The conquest of the English market was a crucial step in the evaluation of this strain in England and the world. By the late nineteenth century, the phylloxera plague had destroyed the French vineyards, so the “Cot" was forgotten, leaving, however, a culture of appreciation for Malbec.
Some time later, Malbec Argentino appeared. This strain arrived in our country in 1853 from the hands of Michel Aimé Pouget (1821-1875), a French agronomist that Domingo Faustino Sarmiento hired to carry out the direction of the Agricultural Quinta de Mendoza.
Modelled on France, the initiative proposed adding new grape varieties as a means to enhancing the national wine industry. On April 17, 1853, with the support of the governor of Mendoza, Pedro Pascual Segura, a project was presented to the Provincial Legislature, with a view to establishing a Quinta Normal and Agricultural School. This project was approved by the House of Representatives on 6 September that year.
In the late nineteenth century with the help of Italian and French immigrants, the wine industry grew exponentially and with it, Malbec, which quickly adapted to the various different terroirs, and developed with even better results than in its region of origin. Thus, over time and with a lot of hard work, it emerged as the flagship grape of Argentina.
The management of Pouget and Sarmiento in the Quinta Normal de Mendoza was a crucial part of this process. The 17th of April is, for Wines of Argentina, not only a symbol of the transformation of Argentina's wine industry, but also the starting point for the development of this strain, an emblem our country worldwide.
ABOUT WINES OF ARGENTINA
Wines of Argentina is the organisation responsible for the brand VINO ARGENTINO in the world. Since 1993, the organisation has promoted the image of local wines abroad, and helped guide the export strategy of Argentina, studying and analysing the changes that occur in consumer markets. Its aim is to be instrumental in the consolidation of Argentina among the major wine exporting countries in the world and contribute to the overall success of the wine industry, raising the positive perception in the trade of opinion leaders and consumers.
Wines of Argentina – Vinos de Argentina A.C
Paseo Sarmiento 212, 2 floor, Mendoza, Argentina
email@example.com - www.winesofargentina.com