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News - 18.09.14

Wines of Argentina to conquer the Latin American market with The "Argentinian Wine Trade Convention 2014"

More than 50 importers of Latin America and Brazil will visit Argentina for the AWTC 2014

Wines Of Argentina, the organisation responsible for the VINO ARGENTINO brand in the world, will host the first business meeting focused entirely on Latin America: The Argentinean Wine Trade Convention 2014 (AWTC) to be held between the 22-24th of September 2014, in the city of Mendoza, Argentina.

With special interest in Latin America given its strategic importance and projections for Argentine wine, the meeting is aimed at importers, buyers and distributors of wine, who can benefit from those days to contact wineries across the country under one roof and in the same city.

"This initiative will allow the trade of Latin America to hear about all the news going on in our indus-try, do business, attend seminars on the most innovative trends in the On and Off Trade and keep up to date on what technology is doing to increase sales and bring in new consumers," said Mario Giordano, General Manager of the Institution. He also stressed that "visitors can enjoy lunch and dinner with colleagues from more than a dozen countries and enjoy the hospitality and cuisine of Argentina.”

Among the speakers is famed Restauranteur and HORECA specialist, Phil Crozier, founder and owner of restaurant chain Gaucho Grill, UK. As well as Susana García Dolla, responsible for the Spain Wine in Moderation program that promotes the responsible consumption of wine. This interesting presentation will focus on providing effective communications and marketing tools within the context of Zero Tolerance to alcohol, in force in several countries in the region.

Wines of Argentina will cover the expenses of business persons, including; five-star hotel accom-modation, lunches/dinners and internal transfers as proposed on the activities agenda.
International and domestic airfares are not covered.

Program:

22, 23 and 24 September 2014
Location: Hotel InterContinental Mendoza

22nd SEPTEMBER

8:30 to 9:00 am - Registration

9:00 to 10:30 am - Seminar on the wine regions of Argentina by Marcelo Miras (Bodega del Fin del Mundo), Alejandro Sejanovich and Jeff Mausbach (Bodega Tinto Negro Manos Negras) -
Salón Cerros III.

10:30 to 11:00 am - Coffee break

11:00 to 12:30 pm - Tasting of varieties beyond Malbec by Hector Durigutti (Lamadrid Estate Wines) and Roberto de la Mota (Bodega Mendel) - Salón Cerros III

12:45 to 14:00 pm - Lunch at Olivas restaurant - Hotel InterContinental

14:00 to 19:00 pm - Fair - Gran Salón del Sol

20:30 pm - Restaurant transfer from hotel lobby.

21:00 pm - Dinner at restaurant Nadia O. Mendoza.

23:00 pm - Return to hotel

23rd SEPTEMBER

9:00 to 10:30 am - Seminar "Wine in Restaurants" by Phil Crozier, founder and owner of restaurant chain Gaucho, UK - Salón Cerros III

10:30 to 11:00 am - Coffee break

11:00 am to 12:30 pm - Seminar on "Social Media in the Wine Industry" by Simon Tato, Brazil - Salón Cerros III

12:45 to 14:00 pm - Lunch at Olivas restaurant - Hotel InterContinental

14:00 to 19:00 pm - Fair - Gran Salón del Sol

20:30 pm - Restaurant transfer from hotel lobby.

21:00 pm - Dinner at Q Grill - Park Hyatt Mendoza, Mendoza.

23:00 pm - Return to hotel


24th SEPTEMBER

9:00 am to 14:00 pm - Fair - Gran Salón del Sol

14:00 to 16:00 pm - Lunch at Olivas restaurant - Hotel InterContinental

16:00 to 17:30 pm - Seminar on “Marketing applied to Sales; the vision of the makers" by Monica Caamaño (Bodega Trivento) and Alberto Arizu (Bodega Luigi Bosca) - Salón Cerros III

17:30 to 18:00 pm - Coffee break

6:00 pm to 19:30 pm - Seminar on "Wine in Moderation". The keys to deal with new legislation and make your sales grow by Susana Garcia Dolla - Salón Cerros III


For more information on the event, visit our website by clicking here.

If you would like to register for AWTC 2014, please write to us with the subject AWTC Registration at info@winesofargentina.com.