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News - 04.08.14

22 Argentine wineries to participate in the "Big Feastival" with Jamie Oliver and Alex James in the English countryside

For the second consecutive year, more than 50 wines from 22 Argentine wineries will be participating, through Wines of Argentina, in the 'Big Feastival’, organised by renowned Chef Jamie Oliver and Alex James, the former Blur guitarist.

The festival of food, drink and music will be held in the picturesque English countryside from the

29th to 31st August 2014.

The Big Feastival is a typical British summer festival with a twist, featuring not only a great selection of music, but also a fantastic range of really good quality food and drink.

As well as some big names in music including Fatboy Slim, Jamie Cullum and Kelis, there will be cooking demonstrations by top chefs from the UK and around the world, pop-up versions of well known restaurants, street food, plus producers of artisan products and a selection of bars offering tastings of wines, whiskies, ciders, beers and much more.

This year, the festival is expecting some 45,000 visitors, with the many of them belonging to the appropriate demographic target for Argentine wines.

The Wines of Argentina stand, will give expression to the concept used for Cambalache,
recreating both a traditional and modern Argentina, in a fun and appealing environment to attract the public.

The stand will be run like a wine bar, and will be located in prime position overlooking the main stage, offering different types of wine like, Torrontés, Rosé, Malbec and other reds, whites and sparkling wines.

Each client will be given a small card describing the wines tasted, the winery websites and places to find them.

"The UK market is very important for Argentina. In the first quarter (January-May 2014) we saw a continuation of positive trends for Argentine wine. In fact, exports in this period were USD $24,198,799 and more than 680,961 9-litre cases, with an average price of USD. $35,54 per box, which shows that Argentina is positioned as a producer of Premium wines, "said Susana Balbo, President of Wines of Argentina.

The Caucasia report pointed to an increase of 19.4% in the value of exports to the United Kingdom in the period May 2013 - May 2014, which amounted to 17% more boxes, where the average value was also 1.8 % higher compared to May last year.