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News - 11.09.13

Wines of Argentina Presents the Seminar "Argentina's Image in the US, the UK, Brazil and China"

Wines of Argentina, the organization responsible for promoting the image of Argentine wines around the world, will offer a seminar on November 5, in collaboration with Wine Intelligence and STG consultants. The seminar will be targeted to winery owners, general managers, commercial and export managers, and to all those with an interest in developing wine exports.

Participants at the event will have access to the findings of the latest market research conducted in the United States, the United Kingdom, Brazil and China. This information will allow for the analysis of consumption trends, and current and potential presence of Argentine wines in those markets, and will play a key role in the decision making processes and definition of commercial policies of wineries.

"In 2012, 52% of the total Argentine wine exports volume, representing 54% in value, went to the countries selected for the study. This seminar will allow participants to analyze the profile of the average wine consumer, the perceived image of our products and the new commercial opportunities available in those key markets," explained Mario Giordano, WofA's General Manager.

This action is part of the 2020 Wine Strategic Plan (PEVI) and derives from WofA's mission: to contribute to the consolidation of Argentina as one of the main wine exporting countries in the world and to the global success of the Argentine wine industry by developing the brand “Vino Argentino.”

The seminar will be held on November 5, from 9.30 am to 5 pm, at the Park Hyatt Hotel, in Mendoza.
To enroll or request further information, please email us at