News - 24.06.13
BRAZIL: A TRUE CHALLENGE FOR ARGENTINE WINERIES
Next Thursday, June 27, Wines of Argentina, the organization responsible for promoting the image of Argentine wines around the world, will host the annual tasting of Argentine wines in Brazil.
Next Thursday, June 27, Wines of Argentina, the organization responsible for promoting the image of Argentine wines around the world, will host the annual tasting of Argentine wines in Brazil. This year, 44 Argentine wineries will be showcasing their wines at Unique, one of the most prestigious hotels in Sao Paulo, the venue selected for the event.
The tasting will include Wine Walks, short guided tours conducted by winemakers within the venue; a Master Class by Jorge Riccitelli, chosen Winemaker of the Year 2012 by the American magazine Wine Enthusiast; and a VIP mini fair to present the wineries' new releases and latest news to the specialized press.
The Wine Walks will center on the following themes: Argentine Whites, Argentine Sparkling Wines, Argentine Cabernets and Malbec Terroirs. Winemakers Matías Riccitelli and Tomás Hughes will be in charge of the tours.
Although the Brazilian alcoholic beverage market is huge, beer is the leading product, with an 89% share of the consumed volume. At present, wine consumption in Brazil is low, barely exceeding 2 liters per capita per year. These data, as well as the country's geographic proximity, make Brazil a very attractive market for Argentina, with enormous potential for expansion. The wine import market will generate business transactions worth an estimated USD 372 million in 2016, which will represent an additional 42% to the current USD 261 million.
Until recently, wine consumption in Brazil was restricted to high-end consumers with a refined taste, but over the last years, wine has turned into an accessible beverage like any other. It is becoming a more affordable product; one which can be easily found and bought, and is attracting followers from all social classes.
Brazilians prefer still red wines, which are leading the market today with a consumption exceeding 74% and an annual increase in sales of 15.5% over the last years. This trend has been accompanied by an increasing demand for sparkling wines.
Wine consumption is prevalent in the urban areas of the country, mainly in the southern and southeastern regions, though some specialists highlight the potential of sparkling wines in the northern area, due to its climatic conditions and the features of its inhabitants.
The following wineries will join the tasting:
BODEGA DEL FIN DEL MUNDO - PATAGONIA ARGENTINA
BODEGA VALCOSTA ESTATE
BODEGA Y VIÑEDOS OTAVIANO
CASA MONTES BODEGA Y VIÑEDOS
CASARENA BODEGA Y VIÑEDOS
CAVAS DEL 23
DOMINIO DEL PLATA
FINCA LOS MAZA
FINCAS DE LA JUANITA
LA RURAL/ RUTINI WINES
MUÑOZ DE TORO WINES
TERRAZAS DE LOS ANDES
Wines of Argentina is the organization in charge of promoting the brand VINO ARGENTINO around the world. It promotes the image of local wines abroad, in addition to guiding the export strategy of Argentine wineries through careful study and analysis of the changes taking place in consumer markets. Its aim is to contribute to the consolidation of Argentina as one of the main wine exporting countries in the world and to the global success of the Argentine wine industry by enhancing its positive image in the wine trade, among opinion leaders and consumers.