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News - 27.11.12

The Beautiful South

Wines of Argentina, Wines of Chile and Wines of South Africa presented The Beautiful South.

Wines of Argentina, Wines of Chile and Wines of South Africa announced that they will be joining efforts to organize an unprecedented tasting called “The Beautiful South,” to be held on September 11 and 12, 2013 at the Olympia Exhibition Centre, in London.

Different brands, wines and wineries from the three countries will be showcased to prospective distributors. Seminars and lectures will also be offered during the tasting.

Andrew Maidment, representative of Wines of Argentina in Europe, said: “We're listening to what the market has been calling for for years: a different approach to wine tastings. Our aim is to offer something fresher and more interesting, an event that can meet the expectations of everyone involved. We believe that if we join efforts, we will be able to create an event that will be highly relevant to both the UK and other markets and to respond to the needs of producers and importers.”

The joint presence of these three wine-producing countries in a single two-day meeting will be very attractive to numerous buyers while it will provide an opportunity for Argentina, Chile and South Africa to further promote their wines.