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News - 22.10.12

Wines of Argentina introduces “Game of Grapes: The Rise of Malbec”

“Game of Grapes: The Rise of Malbec - Meet the Young Experts before Winter Comes,” a series of activities devoted to Argentine Malbec starting in the United States and including seminars, lunches, events and tastings.

Taking place this week is Game of Grapes, a series of activities for the promotion and strengthening of the image of Vino Argentino and Argentina in the United States market. Fernando Buscema, from Catena Zapata Winery, and Federico Lleonart, from Graffigna Winery, will feature as panelists. Among the topics that will be explored are: the origins of Malbec, its introduction into Argentina, the characteristics that rendered it worldly successful, its aging potential, and the particularities of this variety depending on the regions and subregions as well as those of other grape varieties such as Torrontés, Bonarda and Cabernet Sauvignon in our country.

In addition to this, Los Angeles will host a VIP lunch for 10 wineries that are looking for an importer and a distributor, in the company of a select group of importers.

Agenda

October 23, The EM The Venue, Dallas.

October 24, The District - Tustin - Orange County.

October 25, The Peninsula Beverly Hills, LA

Over 60 Argentina wineries will be taking part in the activities, with an expected estimated attendance of 1,000 people. The event provides an excellent opportunity for Argentine wineries to, yet again, catch the eye of a market of such relevance.

About the US Wine Market

Representing the most significant market for Argentine wine export, the United States is the first country in terms of volume. At present, 300 Argentine wineries export their production to that country.

In 2011, Argentina stood out among the New World producers, outdoing Chile in value exports for the first time and reaching the 4th place in the US wine import ranking list, behind France, Italy and Australia (source: Caucasia). The US market is also the most dynamic and open in the world: in 2011, it managed to get ahead of France in wine consumption, thus becoming the globe’s biggest buyer.