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News - 22.10.12

Wines of Argentina Launches its Profile on Instagram

Wines of Argentina, the organization responsible for promoting the image of Argentine wine around the world, continues to set trends in the use of new technologies, diving now into the realm of Instagram.

Wines of Argentina, the organization responsible for the promotion of the image of Argentine wines abroad, once again becomes a pioneer in the use of the most innovative digital platforms, now offering its followers the chance to discover and get closer to the culture and landscapes of our country and, of course, the winemaking world, through the powerful images on this social network. With Instagram, users can choose to share images, comment on them, apply photo filters, and share updates on other networks such as Twitter and Facebook.

Online communication is highly relevant to Wines of Argentina’s communication strategy, which currently involves working intensely in social networks like Facebook, Twitter and Pinterest, the fastest growing social network in the course of the last year. Through the new media, WofA successfully interacts with users from the main markets of the Argentine wine industry.

By means of a series of social network profiles, Wines of Argentina has reached users in an innovative manner, offering not only exclusive content, but also developing activities that are available only through these platforms, such as Wine Guru and Argentine Treasures, among others.

WofA’s participation in social networks allows for contact and communication with users, prompting them to actively interact with the brand, one of the uses the organization values most, and one that justifies its presence on a variety of platforms.

Instagram, the mobile social network for sharing and enhancing photographs, announced recently that its active users have outnumbered Twitter’s for the first time. Just two years after its launch, Instagram was acquired by Facebook for USD 1 billion and features 100 million registered users and 5,000 million pictures uploaded.

 “Our presence on Instagram allows us to use one of the most popular 2.0 platforms so far. We were pioneers in the use of social networks, with the ‘Live Twitter Tastings’ in 2009, the development of Facebook games in 2010 and the breakthrough in Pinterest as the first Argentine brand to join that network. We are now the first ‘Wines of’ in the world to include Instagram as part of our online communication strategy. It is an excellent means to convey the brand pillars through a platform that is familiar to our consumers, thus optimizing resources,” explained Lis Clément, Marketing and Communication Manager at Wines of Argentina.


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