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News - 29.05.12

Argentina and its Wineries at Vinexpo Asia Pacific Hong Kong 2012, Asia's Largest Wine Fair

The main stand is exhibiting under the umbrella of Wines of Argentina. A total of 30 wineries are participating.

Argentine wines are present at Vinexpo Asia-Pacific, Asia’s largest wine fair, which is currently under way in Hong Kong and will extend until next Thursday, May 31. Argentina’s delegation includes 30 wineries, most of which are exhibiting their products in a stand set up by Wines of Argentina, the organization promoting Argentine wine around the world.

Overall, 1,050 firms from 28 countries are participating in the event, and over 14,000 visitors from 33 countries are expected to attend.

On this edition, Wines of Argentina is using its new brand image, which was launched at Vinexpo Bordeaux in 2011 and has found great acceptance in the Chinese market.

The following wineries are showcasing their products at the 1290 ft²-pavilion:

ALTA VISTA

ALTOS LAS HORMIGAS

ANTIGAL

BELASCO DE BAQUEDANO

BENVENUTO DE LA SERNA

BODEGA ATAMISQUE

BODEGA DEL FIN DEL MUNDO - PATAGONIA

BODEGA LUIGI BOSCA | FAMILIA ARIZU

BODEGA SEPTIMA

BUDEGUER

CASA BIANCHI

DANTE ROBINO

DOMAINE JEAN BOUSQUET

DON CRISTOBAL

FAMILIA ZUCCARDI

FINCA DECERO

FINCA SOPHENIA

LAGARDE

MONTE QUIETO

MONTEVIEJO

MUÑOZ DE TORO WINES

QUATTROCCHI

RENACER

ZORZAL WINES

 

At Wines of Argentina’s stand, small, medium-sized and large wineries are holding meetings with buyers, clients and distributors from different Asian regions, particularly China.

In turn, other wineries, such as Grupo Catena, Grupo Peñaflor and Trivento, have their own stands, and those that have representation in this market already, such as Dominio del Plata, are exhibiting at their importers' stands.

In addition to this, Wines of Argentina has organized a seminar entitled “Great Wines of Argentina”, during which 10 outstanding wines produced by the participating wineries will be presented. The seminar has been fully booked for three weeks now and only waiting list reservations are being taken.

Susana Balbo, one of Wines of Argentina's permanent directors, said that “we are facing a market with truly enormous potential, at a time when consumption in other regions has dwindled. Vinexpo is an opportunity for Asia to see that Argentina is here to stay.”

Today, the Asian wine market is among the most dynamic in the world. With total wine sales for USD 18 thousand million in 2011, the Asia-Pacific region is booming. Growth prospects are more than promising: wine consumption is expected to grow 53.7% between 2011 and 2015.

In China, consumption represents 86% of the total consumption in the region and 10% of the global consumption. The Japanese market ranks second, and is one of the most developed in the region along with Hong Kong.

Argentine exports to China in 2011 grew 68.3% in value and 46.6% in volume. China is presently the sixth export market for Argentine wine after the United Kingdom and the Netherlands.