News - 07.03.12
Malbec World Day. One Day, One Celebration, One Global Superstar
On April 17 2012, we will once again proudly present Malbec World Day, an international celebration dedicated entirely to one of our most emblematic grapes.
We will soon be celebrating our second Malbec World Day, aimed at renewing our efforts to establish Argentine Malbec, our flagship variety, as the indisputable benchmark of this variety in Argentina and around the world. The range of events organized to honor our Malbec will include special activities, tastings and a number of celebrations in different countries. It will be a truly Argentine party!
The first Malbec World Day, celebrated worldwide on April 17 2011, was a resounding success and encouraged us to celebrate again this year. With the support of the Argentine Chancellery, more than 40 Argentine diplomatic representations around the world will be organizing activities again this year in celebration of this emblematic day for the Argentine wine industry. Among the participating delegations will be the United States, Canada, China, the Czech Republic, Malaysia, Brazil, Poland, Algeria, Vietnam, Ukraine, Bulgaria, Greece, Australia, Perú, the Philippines, Germany, Denmark, Chile, Venezuela, Finland, Portugal, Spain, Korea, India, the Netherlands, Uruguay, Sweden, Russia, Armenia and Panama.
This year, for the second celebration, Wines of Argentina has decided to organize activities in the following countries and cities:
THE UNITED STATES
THE UNITED KINGDOM
Malbec World Day activities will be held in London and all around the country, with promotions in the main wine shops (more than 250 stores, bars and restaurants around the United Kingdom).
MWD special sales in the main wine shops of the country.
Activities all around the country promoted by the Exito group.
Special events in Bogotá.
Activities held all around the country, promoted by Cadena Vivanda.
Activities all around the country promoted by La Europea stores
Rio de Janeiro
Given the promotional potential of Malbec World Day, not only for our wines but also for our country brand, we invite all of you to fill your glasses with Malbec next April 17 and drink a toast with us in honor of the wine that has stirred a revolution in the world’s wine industry.