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News - 24.10.11

“Argentine wines have nothing to envy from any other wines around the world”

Wines of Argentina received a group of Food and Beverage Managers from hotel chains in Colombia, Costa Rica and Perú.

With the purpose of promoting Argentina’s different wine regions and their distinctive characteristics, and offering deeper insights into the country’s wines, vineyards, terroir and gastronomy, Wines of Argentina received a group of food and beverage managers from hotel chains in Colombia, Costa Rica and Perú. Through this type of activities, Wines of Argentina and the CFI (Federal Council of Investment) also intend to educate visitors as to how to choose wines and on the importance of luxury hotel services.


Besides touring Mendoza and Patagonia, the visitors spent some time in Buenos Aires, where they visited wineries and tasted wines from different regions. Among the visitors from Colombia were María Constanza Castillo García (Sheraton Bogotá), Ángela Yasmin García Pinto (Sonesta Hotel Bogotá), Jorge Edmundo Rey Navarro (GHL Hoteles) and William Suescun Castro (Casa Dann Carlton). The Peruvian group included Camille Paul Fesneau (Los Delfines Hotel and Casino, Lima) and Miguel Leonardo Andrade Sajami (Swissotel Lima). And the Costa Rican group was made up of Marisol Murilla (Marriott Costa Rica San José) and Prixila González (Hilton Papagayo Resort).


Wines of Argentina talked to two of the visitors:


Jorge Edmundo Rey Navarro (food and beverage manager at GHL Hoteles, Bogotá): “This is my first trip to Argentina. I did not expect to find such a beautiful country. We had the chance to visit big cities and learn about their culture, their people – they’re elegant and kind, and so eager to show their country. I think this is a wonderful country. We came to get acquainted with the main wine regions first hand and did get to know them quite closely. I’ve been amazingly surprised to see how each wine region is developing in terms of technology and vinification methods,” said Jorge Edmundo Rey Navarro.


In Buenos Aires, the Sommelier Aldo Graziani offered visitors a seminar on wine selection and luxury hotel services. Later, the group was invited to have dinner at his restaurant: “The way the world of wine has developed in connection with gastronomy is fantastic. It’s been difficult for the Colombian market to get into the wine culture, but it’s beginning to. When we visited the Argentine School of Sommeliers, we were impressed by the educational level achieved by its students and graduates. Wine is like a living creature and it’s necessary to explain that to consumers. We need to train our sommeliers and maîtres in the same way.” And he added: “In Mendoza, we had the opportunity to visit wineries that have been modernized, like Trapiche, by refurbishing the old building and adapting it to the latest vinification technologies. Argentine wines have nothing to envy from any other wines around the world.” They can easily compete side by side with any top quality wine. In Salentein, we also had the chance to taste and analyze different wine categories. We were greatly impressed by the effort they are making. We will certainly make a greater effort to promote these products in our restaurants in Colombia. We’ll be taking along the deep insight we got into Argentine wines, which we were able to experience ourselves. Rest assured that I’m going to include more Argentine wines in our wine list, as you have a very wide and diverse range of products.”


Camille Paul Fesneau (food and beverage manager at Los Delfines Hotel and Casino, Lima): “I was pleasantly surprised by Argentina. It’s a very European country with very refined people – a combination I really like. We currently sell Argentine wines at our hotel, but I came here hoping to get to know more about you. To me, wine is synonymous with the land, its people and culture. And I wanted to understand your wines from that perspective. Argentina has a very interesting gastronomic culture. Its wines have evolved, and you can tell it’s the result of a lot of hard work. New, different things are coming up, though they are still under development. In France, everything is regulated, but Argentina’s versatility offers plenty of room for progress. Climate change will call for changes and the freedom you have will be a great asset in the face of that challenge. Though Argentine wine culture is young, it is striving to achieve top quality standards,” Camille added enthusiastically.


“At our hotel, Argentine wines are the most popular wines in terms of good value. European wines are regarded as exceptional wines – though this may not be necessarily so – and Chilean wines are considered to belong in somewhat lower brackets. Argentine wines have a very good reputation and distinctive features and identity, which are perceived by consumers. Then sommeliers are key players when it comes to orienting consumers. People should be able to identify a wine and its terroir when they taste the wine. We want our clients to discover wines through a cuisine that opens up a full range of experiences.”