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News - 25.04.11

Mendoza celebrated Malbec World Day at high altitude

En Tupungato Winelands Wines of Argentina festejó el Malbec World Day

Wines of Argentina celebrated Malbec World Day in Tupungato Winelands, an exclusive golf and polo country club surrounded by vineyards in the province of Mendoza. The event gathered leading industry figures, such as managers, businessmen, winemakers, agronomists, wine architects, distributors, and representatives of the local, national and international media.

In order to position Argentina’s emblematic variety in international markets, Wines of Argentina set April 17 as “Malbec World Day”.

The event blended glamour and solidarity as a wine auction was held and the money raised was donated to one of the programs run by Fundación Conciencia. Susana Balbo, vice-president of Wines of Argentina, delivered the opening speech and laid emphasis on the promotion activities run by the organization to make the country’s diverse regions and varieties known around the world. Marcelo Peleritti and Enrique Chrabolowsky presented vintage Malbecs for the silent auction.

Chef Pablo del Río was in charge of delighting the special guests with his creations, which included a variety of hot and cold snacks. Later on, the visitors were able to enjoy the beauty of the surrounding landscape when they boarded three hot air balloons and joyously raised glasses holding the emblematic wine. The music, a live show by Altertango, helped create the right atmosphere to relax.

As they were leaving, the guests were given a typical chupalla (straw hat) and a potted Malbec vine.

Malbec World Day was concurrently celebrated in the United States, Canada, England, Brazil, Mexico, Colombia, Peru, Chile, Bolivia, Ecuador, Spain, France, Germany and China, among other countries.

Four vintage Malbecs already have owners who can enjoy them

Four out of ten bottles of Argentine emblematic wines, vintage Malbecs considered to be “relics”, were auctioned last Saturday in Tupungato Winelands, during a special event organized in Mendoza as part of the Malbec World Day celebrations.

Two bottles of Trapiche Malbec 1975, with a base price of ARS 415 each; a bottle of Weinert Malbec Estrella 1977, with a base price of ARS 3,000 and a bottle of Malbec Paul Galard, by Chandon, with a base price of ARS 450, were purchased during the event.

The wines were purchased at ARS 1,000 (the two Trapiche bottles), ARS 3,500 (the Weinert bottle) and ARS 600 (the Chandon bottle).

The rest of the wines, which will be auctioned at the Argentina Wine Awards Auction in October, in Buenos Aires, for the Asociación CONCIENCIA, are: Luigi Bosca Malbec Reserve 1984, Luigi Bosca Malbec DOC 1991, Nieto Senetiner Cadus 1999 and three bottles of Finca Flichman Caballero de la Cepa 1981.

Most of these wines were among the first fine wines produced in Argentina, have a long-standing tradition in the market and are in top condition, ready to be consumed.

The money raised at the auction was donated to Conbeca, a program launched in 2003 by Conciencia, as an answer to a specific need: providing support to underprivileged teenagers and young people during the last three years of high school so they can finish their studies.