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News - 12.10.10

Mesa na Cidade, SP, Brazil

Wines of Argentina, together with Prazeres da Mesa magazine, is launching the Festival of Argentine Wines, to be held at 20 restaurants in São Paulo from October 15th to 24th.

With the purpose of improving the commercial performance of Argentine wines in Brazil, Wines of Argentina, together with Prazeres da Mesa magazine, is launching the Festival of Argentine Wines, to be held at 20 restaurants in São Paulo from October 15th to 24th.

Each restaurant will prepare a special 3-course menu to be served with selected Argentine wines, to which a 20% discount will apply during the week of the Festival.

The event will receive extensive coverage by Prazeres da Mesa magazine and other associated media outlets. It is aimed mainly at consumers, although there will also be dinner parties exclusively destined to journalists.

The wineries participating in the event are: ALTA VISTA, ALTOS LAS HORMIGAS, BIANCHI, BODEGA CATENA ZAPATA, BODEGA LURTON, BODEGA SOTTANO, CALLIA, CHAKANA, DOMAINE VISTALBA, DOMINIO DEL PLATA, ESTANCIA Y BODEGA COLOME, FAMILIA SCHROEDER, FAMILIA ZUCCARDI, FELIX LAVAQUE, FINCA LA CELIA, FOSTER, GOUGUENHEIM WINERY, HUMBERTO CANALE, LA CHAMIZA, LA RURAL/ RUTINI WINES, LAGARDE, LUIGI BOSCA, MICHEL TORINO ESTATE, MONTEVIEJO, NAVARRO CORREAS, PASCUAL TOSO, PULENTA ESTATE, RJ VINEDOS, SALENTEIN, SAN HUBERTO, TRAPICHE, TRIVENTO and VIÑA COBOS.

Information on the Brazilian market

The population of Brazil has reached 190 million inhabitants in the course of the last year. There is still marked contrast among different Brazilian states and social strata. However, economic prospects anticipate scenarios of financial stability for the coming years, with controlled inflation and a stable exchange rate.

Brazil’s southern region still records the highest wine consumption figures, particularly in the cities of São Paulo and Rio de Janeiro, which account for about 80% of the country’s total consumption. Other important centers of consumption are the cities of Belo Horizonte, Brasilia, Salvador de Bahia, Fortaleza, Curitiba and Porto Alegre.