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News - 08.03.10

Wines of Argentina Partners with Peach Pubs Company

With a focus on raising consumer awareness of our wines, Wines of Argentina have partnered with Peach Pubs, an award winning group of 13 Pubs based around the Midlands.

With a focus on raising consumer awareness of our wines, Wines of Argentina have partnered with Peach Pubs, an award winning group of 13 Pubs based around the Midlands.

Andrew Maidment, European Manager of Wines of Argentina said 'Enabling more consumers to try some of the best Argentina has to offer is a major focus and Peach are the perfect partner for us. Their pubs are fresh, innovative and above all committed to building loyalty amongst their customer base - just as Argentina is'

 

This marks the first of a program of On-Trade focused activities that Wines of Argentina are planning for 2010 and beyond.

 

Jo Eames, Wine Buyer for Peach commented 'We were delighted when Wines of Argentina offered the chance to showcase some of my favourite wines from a recent trip to Argentina. The wines will be offered at pub prices, increasing their accessibility to a wider range of my customers'.

Jo has chosen a quartet of wines from different regions encompassing far more than just Malbec, which will be sold both by the glass and the bottle.

They will be offered alongside world-renowned Argentinean beef courtesy of the IPCVA (Argentine Beef Promotion Board) at weekly steak nights across the Peach potfolio. Nights will start across 3 sites in March and if popular roll out to the entire group of 13 for April and May.

Read more about Peach Pubs on: www.peachpubs.com/