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News - 04.09.09

Tasting 2.0: Winemakers in the Blogosphere

Wines of Argentina organized an online tasting of wines from Salta. The event was held at tastelive.com and the social network Twitter and conducted by ‘cyberwinemakers’. The tasters were 10 wine bloggers with a large readership in the United States and more than 20 thousand of their followers.

Wines of Argentina organized an online tasting of wines from Salta. The event was held at tastelive.com and the social network Twitter and conducted by ‘cyberwinemakers’. The tasters were 10 wine bloggers with a large readership in the United States and more than 20 thousand of their followers.

‘We are pioneers in the organization of an online tasting on Twitter, the fastest growing social network to date. We also get connected with wine bloggers, most of whom are wine-loving consumers, and these bloggers in turn have a host of followers – we counted at least 20,000 at this particular tasting’, said Lis Clément, organizer of the event and WofA’s marketing and communications manager.

The connection was established through TasteLive (www.tastelive.com), a site especially created for wine tastings through which invitations are managed and bloggers are contacted. You can follow what is going on at TasteLive through Twitter, and vice versa. ‘There are more than 1500 followers of Wines of Argentina on Twitter. They can see what we do and re-twit others, so this has a huge multiplying effect,’ highlighted Clément, and added that ‘only in this first meeting we had over 600 tweets, which constitutes a true record, if we bear in mind that the highest number of postings on TasteLive was 1,300, but with the participation of more than 120 people.

The Winemakers Who Dared

The wineries participating in this first event were selected among those who were winners within different categories at the Argentina Wine Awards 2009 contest. The ones selected this time were Etchart, Colomé and Michel Torino. Winemakers Victor Marcantoni, Thibaud Delmotte and Alejandro Nesman dared leave the vineyard and the winery to plunge into the mysteries of the web, and they did a good job at that too!

Their interlocutors in the United States, 10 bloggers selected for their large number of followers, received the wine samples and at 9 pm (Mendoza local time) everyone gathered in front of their PCs to drink and chat. The bloggers and their followers had the privilege of asking these renowned winemakers first-hand questions. And thanks to the freedom of communication afforded by the virtual world, comments on the best- and least-liked features of the wines flowed in the net. This generated intense feedback, as the winemakers also had the chance to ask questions of the consumers.

Promotion 2.0 began with Salta and will continue next week with Mendoza wines. At every meeting cybernauts will be tasting wines awarded medals at Argentina Wine Awards 2009, among which are wines from San Juan, La Rioja and Patagonia.

Next Wednesday (Sept 9th 2009) the tasting will focus on wines from the Jean Bousquet, Trapiche, Zuccardi and O. Fournier wineries. Those who would like to join in should log onto www.tastelive.com at 9 pm Mendoza local time.