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News - 19.08.09

Wines of Argentina, sponsor of the New York Fashion Week

The fashion parade will be performed in Bryant from September 10th to 17th. Argentinian wines will be the protagonists, together with 6 local designers who will exhibit their collections in the most prestigious fashion event of United States.

The fashion parade will be performed in Bryant from September 10th to 17th. Argentinian wines will be the protagonists, together with 6 local designers who will exhibit their collections in the most prestigious fashion event of United States.

The New York Fashion Week, together with the Paris and Milan Fashion Week, is the most important and prestigious event of the industry. It gathers 250,000 visitors every year, generating takings of about 800 million dollars. The event includes the most important international purchasers, as well as specialized press and well known opinion-makers from all over the world.

This is the first time that the NYFW includes Argentinian designers: Cardon, Benito Fernández, Fabián Zitta, Min Agostini, Eufemia and Pablo Ramírez are the chosen ones.

Moreover, this is the first time that Argentinian wine will be the protagonist in the top fashion parade. Wines of Argentina (WofA) will be present with its logo in the backstage, invitations, gift packages, event schedule and, especially in the interviews made by specialized press to designers.

The event will also include a toast with Argentinian wines and sparkling wines in the backstage before and after the parade. The toast is aimed at designers, specialized press and a select group of around 60 people.

Activities at the consulate

The designers will present their collection in the Argentinian Consulate Auditorium. This activity will gather purchasers, showrooms, fashion magazine editors, important figures of the industry who will drink wines and sparkling wines while doing shopping. Argentinian wine will be also the protagonist in the cocktail to be performed in honor of designers. Said cocktail will gather 150 VIP press representatives, celebrities and opinion-makers. In the entrante hall of the consulate, there will be a stand of Wines of Argentina including promotional material.