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News - 17.04.09

London Wine Fair

With 13,893 visitors, this year London Wine Fair attracted the second highest visitor audience in the event that has been running for 29 years. However, this number was still down 7% in 2008 – which is almost certainly a reflection of the current global economic atmosphere.

With 13,893 visitors, this year London Wine Fair attracted the second highest visitor audience in the event that has been running for 29 years. However, this number was still down 7% in 2008 – which is almost certainly a reflection of the current global economic atmosphere.

Nevertheless, 2009 also saw the highest number of visitors returning to ExCeL for more than one day (5,562). So whilst there weren’t as many people as last year, it appears that those who did come were extremely engaged and perhaps even more focused on doing business than they were before. In a bid to save money perhaps those who were simply ‘coming for the day out’ declined to make the journey. In many ways this was probably a positive thing!

Cantina Argentina

This year the fair played host to its first ever Argentine Restaurant – the official WofA ‘Cantina Argentina’. It also marked the first public airing of our new ‘Discover Your Inner Tango’ campaign. Considerably more contemporary in concept, the campaign visuals perfectly complemented the modern take on a traditional Argentine menu. The restaurant proved a huge success, serving almost 500 visitors during the 3 days. In fact, it was so fully booked each day that even WofA struggled to get a table! Serving the classic cuts of real Argentine beef as well as Patagonian lamb, trout and empanadas, married to an 16-bin fully Argentine wine list the restaurant enabled us to display the food matching potential of Argentine wines and go a significant step further than simple wine tasting within the fair setting. Many people considered this a significant PR coup and the praise from the show organizers as well as the paying customers could not have been higher. Claudio Magni of Familia Zuccardi remarked ‘we need to support in some way the Argentinean restaurants across the world, therefore I salute this initiative’. You can view the restaurant menu and wine list here: Images of the restaurant can be seen here:

Wines of Argentina Stand

This year 37 producers joined the freshly redesigned Argentina stand (19 came with CFI). Coupled with Cantina Argentina this ensured that our presence at the fair was as high as ever. Despite their being lower numbers of absolute visitors, many of our exhibitors considered the show a great success. As mentioned previously repeat visitor numbers were higher than ever, giving the impression that the people who came this year were very much there to do business. This is certainly something that is echoed by the comments of many on the WofA stand: 'Despite the general perception of fewer visitors, we had a very successful show this year' Louis Schroeder (Familia Schroeder) “The 2009 LIWTF was very productive for us as we were able to meet our main European customers and further develop our business” (Julian Orti, Pascual Toso) “I heard that less people came but we had very profitable meetings and hopefully that will translate in very profitable business” (Claudio Magni, Familia Zuccardi) In addition, for the first time ever we saw a section of the WofA stand dedicated to the Trophy and Gold winners of the Argentina Wine Awards. This section proved extremely popular over the course of the week, attracting restaurant and retail wine buyers as well as many well known journalists, including Oz Clarke. Moreover, it allowed us to promote the value of receiving an ‘Argentina Wine Award’ to the international trade, so that in the future more people will recognize the accolade as a mark of quality. Tony Allen, buyer for Matthew Clarke, commented ‘Many of the wines on your stand of medal winners were very good – in fact, I actually preferred the cheaper wines!’. Images of the stand can be seen here: Awards received during the show (sommeliers, IWC and Decanter) At this year’s fair the results of 3 major wine competitions were released – the International Wine Challenge, Decanter World Wine Awards and the Sommelier Wine Awards. Not counting ‘commended’ awards, Argentina managed to achieve a hugely impressive set of of 256 Gold, Silver and Bronze medals. Special mention should go to Pascual Toso, who received an unprecedented 5 Gold Medals across the 3 competitions. Anyway, the general results are something of which the entire industry can be proud.

Top award winners as follows.

Decanter World Wine Awards 2009 Trophy Winners Argentine Red Over £10 Bodega Norton Privada 2006 Argentine Dry Aromatic Under £10 Bodega Tapiz Torrontés 2008 Argentine Red Single Varietal Under £10 Opi Malbec aka Rodolfo Sadler 2008 Argentina Red Single Varietal Over £10 Sur de los Andes Infinito Malbec 2006

Gold Medal Winners Altos Las Hormigas Vineyard Selection Reserva Malbec 2007 Andeluna Malbec 2007 Bodega Colomé Malbec Estate 2007 Bodega Ruca Malen Malbec 2007 Nieto Senetiner Cadus Malbec 2005 Pampas del Sur Gran Pampas Malbec 2006 Pascual Toso Finca Pedregal Single Vineyard 2005 37 Silver Medals 73 Bronze Medals 66 Commended For full details visit www.decanter.com

International Wine Challenge 2009

Gold Medal Winners Pascual Toso Malbec 2008 Pascual Toso, Magdalena Toso 2006 Jean Bousquet Malbec 2007 Jean Bousquet Malbec Reserva 2007 Waxed Bat Syrah 2008 Fabre Montmayou Patagonia Barrel Selection Malbec 2007 Viña Cobos Felino Malbec 2007 Trivento Reserve Malbec 2006 Santa Julia Reserva Tempranillo 2008 Chakana Reserve Malbec 2007 44 Silver Medals 63 Bronze Medals 93 Commended For full details visit www.internationalwinechallenge.com

Sommelier Wine Awards Gold List Wines Valle de La Puerta, Las Olas Malbec 2008 Valle de La Puerta, Las Olas Torrontés 2008 Familia Schroeder, Deseado Sparkling Torrontés Pascual Toso Cabernet Sauvignon 2007 Filus Malbec 2007, Waverley TBS Pascual Toso Reserva Malbec 2007 Bodega Norton, Finca Perdriel Single Vineyard Malbec 2005 By the Glass Winner Valle de La Puerta, Las Olas Malbec 2008, Patriarche Critics Choice Winner Familia Schroeder, Deseado Sparkling Torrontés, Moreno Wines 7 further wines on the Sommelier Shortlist For full details contact Hannah Tovey at Imbibe, Hannah@imbibemagazine.co.uk