MWD took place for the first time on April 17, 2011, with more than 72 events being held in 45 cities, across 36 countries.
The huge international significance which Malbec World Day has accomplished in each of its editions is also thanks to the support of the Ministry of Foreign Affairs & International Trade of Argentina.
Every year, around the world, more than 40 representatives of Argentina play a major role in the impact of Malbec World Day in the international media.
On April 17, 2012, in its second year, there were more than 142 events in 68 cities across 43 countries around the world.
The key celebrations were held in New York, Washington, Los Angeles and Seattle in USA, Ottawa, Toronto, Victoria and Vancouver in Canada, United Kingdom, Holland, Colombia, Peru, Mexico, Brazil, Costa Rica and Buenos Aires (Argentina).
In 2013, 106 events were held in 76 cities across 50 countries. The whole world honored our country's signature grape.
It was decided, that in order to highlight this varietal as a cultural and artistic expression, it should be linked with "street art", which is why artists like Run Don’t Walk, Jaz, Pum Pum, Panama Club, Planet Cees, Cekis and Clandestinos, painted murals in Mendoza, San Pablo, New York and London.
In this latest edition, more than 1.5 million people joined the celebrations worldwide. And more than 300 Argentine wineries were able to proudly present their Malbec to the public.
"We are very happy with the development and the excellent reception of the third edition of Malbec World Day. It really is possible to see how hard Wines of Argentina have worked, accompanied in many cases by the various Embassies in each country, and the result is clearly seen, year after year in both the number of events and the attendance of the festivities. We shall continue our work to promote Argentine wine and to show the world the excellent wines produced in our country".
Alberto Arizu, President of Wines of Argentina.
To learn more about the celebrations and activities click here: Malbec World Day.