Wofa's President letter
Every change involves a great many challenges; challenges that arouse doubts, fears, joys, hope, anxiety and expectations. A great many sensations that indeed reveal the vast complexity that is all characteristically part of being human.
And we Argentinians are particulary complex. We experience everything intensely. We embark on heated arguments no matter the reason; we love our idols as much as we question them; we laugh and cry passionately, without shame; we hug and kiss without fear of what others might say. We are warm, open people; we don't hide our emotions. We are genuine people who show ourselves as we really are, in spite our contradictions, of which we are also proud. A co-existence of extremes that do not seek, or intend to, cancel each other out, but give rise to a new sense which makes up what we are and constitutes our main appeal.
We are aware that the way a country is perceived affects the way its products are perceived too. And now, owing to the success that Argentinian wines have had over the last years, we felt that this is the right moment to show the world what we Argentineans are really like and, therefore, what our wines are really like too.
Thus, we began this process of change that we are presenting today. A new image that openly expresses the nuences and contradictions that distinguish us; the authenticity of our people and our wines; the vastness of our territory with its huge variety of terroirs, and of our wine culture too with its European heritage and Latin roots.
On behalf of Wines of Argentina and myself, we are happy to present this new way of describing ourselves, and our wines. A way that is not afraid of saying it all. Because, as typical Argentinians, we experience wine with intensity and we enjoy every last drop of life.