Wines of Argentina presents Wine Cloudcast, a music-and-wine pairing cycle
The aim of this novel proposal is to promote the wines awarded at the AWA 2012 and get the audience ready for the new AWA 2013 edition.
The concept goes beyond the experience of drinking good wine: it appeals directly to the emotions. Inspired by 8 phrases that evoke moments and sensations, 8 Argentine DJs will create 8 musical sets.
These one-hour sets will be broadcast via streaming by Livestream, in an application designed for the Facebook fan page. The audience will have the chance to get inspired by the music, the images and the AWA wines recommended through Facebook and Twitter while the streaming is on.
This cycle will be broadcast during the months of January and February 2013, every Thursday at 10 am NYC.
Wine Cloudcast will be permanently available in its own Soundcloud channel, where lovers of Argentine wine will be able to listen to the sets in this original cycle over and over. Pinterest will recreate the experience of each set through a specific board that will display the chosen photos and wines.
A different way to relate to the audience through emotions, introducing innovations through digital tools and incorporating social networking sites like Soundcloud. A unique experience, one that only Wines of Argentina can create.