Hospitality is one of the cross-sectional areas of Wines of Argentina. Its aim is to strengthen the promotional activities that happen in our markets and organise trade missions in our country.
Wines of Argentina contributes to the consolidation of Argentina among the main wine exporting countries in the world and contributes to the overall success of Argentina's wine industry through the building of the “VINO ARGENTINO” brand and by raising the positive perception in the trade, of opinion leaders and consumers.
For this, WOFA invites certain people from its major markets to come and discover Argentina : sommeliers, wine journalists and those who write in magazines about leisure, tourism, gastronomy, economy, as well as educators, chefs and buyers / importers and agents, in order for them to have a unique experience through direct contact with personalities of the Argentine wine business.
The goal of the hospitality area is to make introductions and extend the knowledge of guests from the various target markets of Argentine wine, showing the diversity of our country, its terroirs and culture.
To accomplish this, they do visits and all kinds of tastings: by wine region, by variety, vertical, non-traditional varieties, etc. They also organise seminars about the different Wine regions plus themed tastings conducted by oenologists.
The hospitality team also lends its logistical support to all journalists, sommeliers and importers who contact WofA with the intention of visiting our country.