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News - 21.06.18

Argentina Breaking New Ground Series: What's trending in the US wine market today?

A unique opportunity to discover more about the present and future of the principle market of interest for the Argentine wine industry.

Wines of Argentina, together with the Argentine Agency for Investment and International Trade  and the exclusive support of Vinventions, will chair a meeting devoted entirely to the analysis of the current situation of the US wine market. New trends in the industry, sales channels and the situation of Malbec will be, among others, the topics addressed.

This initiative is part of a cycle of talks and educational activities within "Argentina Breaking New Ground”, the new communication campaign from WofA. The presentations will be given by Rob McMillan (Silicon Valley Bank), a special guest of Vinventions, and Daniel Rada (Observatory Vitivinícola Argentino).

The meeting will take place on Monday, July 23 from 4:00 p.m. in the Salón de los Espejos (Hall of Mirrors) at the Hyatt Hotel, Mendoza (Chile 1124, Mendoza City). The talks will be given entirely in English. Tickets can be purchased electronically through the Eventbrite platform on the following link.

For more information or inquiries, contact

Rob McMillan

EVP & Founder, Silicon Valley Bank Wine Division. Rob has been thrice named as one of the Top 50 Most Influential People in the US Wine Industry, the only banker ever recognized. He has been authoring Silicon Valley Bank’s views on the industry, as well as the highly regarded State of the Wine Industry Report for over 20 years.

He is the founder of the Bank’s wine division, which is recognized as the leading provider of financial services to the US fine wine business.

A frequent media commentator, international conference speaker, lecturer at several West Coast universities and regular blogger, Rob’s informed opinions are trusted by wine producers, importers and financiers alike.

He has served on a variety of board capacities over the course of his career in diverse industries, and continues to do so today within the wine space.

Daniel Rada

With a degree in Economics from the National University of Cuyo, Daniel Rada is a specialist in aspects of market regulation, cost and rate analysis for various sectors, including the wine sector.

Since 2011, he has been the Director of the Argentine Viticultural Observatory and, at the same time, he is the Manager of Administration, Finance and Corporate Strategy at Empresa Mendocina de Energía SA. He has also developed his academic profile as a teacher and researcher and has published several publications in the area of basic and applied research related to issues such as income distribution, public and private investment, growth and the real exchange rate.

Rada also has vast experience as a consultant in the formulation and economic evaluation of institutional and productive projects.