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News - 18.05.17

Argentina and Alibaba jointly host wine promotion in SIAL China

A tasting of national wines marked the beginning of the commercial actions in order to promote Argentine products

The Argentine pavilion at the International Food Show SIAL China, held in Shanghai from May 17th to 19th, 2017, hosted a tasting of Argentine wines. This activity marks the first commercial initiative after the signing of the MOU between Argentina and Alibaba Group in early May this year. The promotion was organized by the Argentina Investment and Trade Promotion Agency (AAICI) and Wines of Argentina (WOFA) in collaboration with Alibaba Group.

Alibaba Group is the largest online and mobile e-commerce platform that operates business-to-business (B2B), business-to-consumer (B2C) and C2C marketplaces. Through the signing of an MOU (Memorandum of Understanding) on May 2nd, Alibaba Group agreed to sell wines and fresh products from Argentine SMEs, and to organize promotional initiatives in China to promote Argentine products.

In Argentina, 864 wineries are operating today, making it the 5th largest wine producer in the world. United States concentrates the purchases of 30% of this product, followed by the United Kingdom and Canada. Thanks to the signing of this MOU, Argentine products will now have increased access to the Chinese market, including distributors and final consumers through Tmall, the leading B2C marketplace by Alibaba Group.

The country’s participation in SIAL China is a significant opportunity to display Argentina’s export potential in the Asian market. In this respect, the Argentine government seeks to promote relations between marketers of both countries and promote Argentine wine in the Chinese market, which consumes 16 million hectoliters of wine per year.

Alberto Arizu, President of Wines of Argentina, said: "This trip to China and being able to work with Alibaba was a long time wish fulfilled. It is still a small market for Argentine wine, despite being the 6th in importance for the country, but without a doubt it has so much potential. We have to keep working, we still have a road ahead but we have great expectations”. He also added that Argentina is “reintroducing itself in the world and that is a great opportunity, we have the possibility of playing a very important role”.

Argentina’s participation featured more than 1,300 square metres where it showcased numerous food products and beverages under the motto “Grown by nature, manufactured by us”. The pavilion highlights the enormous potential of Argentina to become the world's supermarket.