News - 09.03.17
Malbec Wolrd Day arrives to Buenos Aires
“Malbec Week” will kick off a series of events taking place in different cities around the world, starting in Buenos Aires. Activities in restaurants, wine shops and bars, open air tastings and a big closing party to pay tribute to our flagship grape.
As part of the seventh edition of Malbec World Day, created by Wines of Argentina, under the concept "Malbec, the heart of Argentina", WofA together with Bodegas de Argentina, the City Government of Buenos Aires and the Municipal District of Vicente López, will present "Malbec Week”, for the second consecutive year in the City of Buenos Aires and its outskirts.
The festivities will take place from 3rd to 9th April with important activities in various parts of the city, including expert talks, open air tastings, discounts in restaurants and wine bars and a great closing event in Vicente López Convention Center, Dr. Arturo Frondizi, (Francisco Narciso de Laprida 150) on Saturday 8th from 2 p.m. to 12 a.m. Tickets can be purchased online in advance with a special discount at www.lasemanadelmalbec.com for $250 or will be sold on-site the day of the event at $300.
Alberto Arizu, President of Wines of Argentina, said: "Malbec is a variety that has a lot of reputation and prestige. Argentine wine is a good example of a sector that works and improves even in adverse conditions. That is why we believe that there is potential ahead. Facing a new edition of Malbec Week is for us a way to celebrate this thriving industry and honor our flagship grape."
"Malbec Week" seeks to promote and spread Malbec as the emblematic grape of Argentina. In this regard, Walter Bressia, President of Bodegas de Argentina stated: "Wines of Argentina and BAAC are two institutions with vast experience in national and international markets. Through an event like "Malbec Week" the Argentine public can discover the different styles of Malbec that are produced in our country.”
The activities will be developed within the framework of the promotional campaign Vino Argentino made by the Fondo Vitivinícola Mendoza, through the Corporación Vitivinícola Argentina.
The funds raised during this week will be donated to a charity of the Vicente López district, addressing a policy of Corporate Social Responsibility. In addition, both Bodegas de Argentina AC and Wines of Argentina are dedicated to the Wine in Moderation program that promotes the responsible consumption of wines.
Malbec World Day is a global initiative created by Wines of Argentina, which seeks to position Argentine Malbec in the world and celebrate the success of our wine industry. Since its first edition, on April 17, 2011, this global homage has been possible thanks to the support of the Ministry of Foreign Affairs and the Argentine Wine Corporation within the Plan Estratégico Vitivinícola Argentina 2020.