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News - 01.03.17

Wines of Argentina presents an exclusive encounter with Tim Atkin

Wines of Argentina, the organisation in charge of promoting the brand "Vino Argentino" in the world, organised a master class with the prestigious English Master of Wine Tim Atkin.

Wines of Argentina, the organisation in charge of promoting the brand "Vino Argentino" in the world, organised a master class with the prestigious English Master of Wine Tim Atkin. With the presence of 70 representatives from wineries throughout the country and specialist journalists, the meeting took place on Friday, February 24th at the Syrah Room of the Hotel Park Hyatt, Mendoza.

After three weeks in Argentina, Tim Atkin shared his vision about the future prospects of national winemaking. He presented a tour of the different regions of the country through the tasting of eight wines of his choice, included in the 2016 edition of his report.

In addition, the seminar also included an interesting debate on the country's direction in winemaking and the perception of Argentine wines abroad. Atkin noted: "Unlike other countries, Argentina has a strong image. It is very well positioned in the UK and Malbec is your calling card. It must continue to deepen the development and communication of new styles of Malbec, and at the same time continue to reflect the diversity of Argentina. They are not exclusive ways", reinforcing the guidelines of the new campaign of WofA "Argentina, Breaking New Ground".

Finally, Tim closed his presentation with a recommendation: "Make wines that people will like, that reflect the identity of the Terroir where they come from”.

Tim Atkin is one of the most recognised journalists and Masters of Wine in the industry. His recommendations and scores are very important for the wineries that receive them, and he often participates as a judge in internationally recognised competitions. Atkin, of British origin, holds a BA from the University of Durham in Modern Languages and a master's degree in European Studies from the London School of Economics. He became a Master of Wine in 2001, after winning the Robert Mondavi Award. He is also Knight of Wine, Chevalier du Tastevin and a member of the Ordre du Bontemps. In addition to his prominent columns on wine in many different countries, he gives lectures in associations and at corporate events around the world.