News - 26.11.09
Wine Slightly Outpaces Spirits in Dollar Sales
Note from Evan Goldstein MS from Full Circle Wine Solutions.
Wine grew at a slightly faster rate than spirits in the 13 weeks to October 17, according to Nielsen scan data from food, drug and major market liquor stores. Table wine grew 2.8% in dollar sales and 1.6% in volume. Meanwhile, dollar sales of spirits grew 1.1% in the 13-weeks and volume grew 1.7%.
WINE BIZ RUNDOWN. White wine outperformed red wine in the period, with riesling, fume/sauvignon blanc, pinot noir and zinfandel posting the most growth. Not surprisingly, domestics once again outpaced imports, with dollar sales of domestics up 4.2% and imports down -0.5%. Volumes of domestics grew 2.2% and imports declined -0.4%. Once again Argentina was the fastest growing import, followed far behind by New Zealand, Spain and Chile. Out of the big three, France declined -7.4% in dollar sales, while Australia fell 5.1% and Italy declined -3.9%. In terms of volume, France fell -8.8%, Italy was down -4.1% and Australia declined -2.9%.
The $20 and below category declined -3.7% in dollar sales and -5.3% in volume in the 13-week period as a whole. Solid growth was posted by wines priced below $6 and between $9 and $15. Wines priced $6-$9 fell -1.2% in dollar sales and volume. Wines $9-$12 grew 5.4% in dollar sales and 6.7% in volume. Lastly, wines $15-$20 declined -20% in dollar sales and -0.1% in volume.
Evan Goldstein MS
President & Chief Education Officer
Full Circle Wine Solutions, Inc.