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News - 22.03.11

Malbec: one day, one celebration, one global star

We are only a month away from the celebration of the first Malbec World Day, an initiative taken by Wines of Argentina that seeks to promote Argentine Malbec around the world.

We are only a month away from the celebration of the first Malbec World Day, an initiative taken by Wines of Argentina that seeks to promote Argentine Malbec around the world. New York, London and Toronto will be hosting events organized to honor the wine that has lately experienced the greatest international growth.

Malbec crushings – with specially selected Argentine grapes, carefully transported to make a unique Malbec that brings together the best of our terroir and the expertise of winemakers in each destination country – will gather hundreds of exclusive guests at City Winery in New York, Vintage One Winery in Toronto and Chapel Down in Kent.

In the US, Gary Vaynerchuck – one of the most renowned Internet wine celebrities, and a respected industry specialist – will be interviewing the President of Wines of Argentina on his radio program, tasting Argentine wines on his show, and hosting a special dinner t the New York Public Library.

The Tribeca Film Festival in New York and the Cherry Blossom Festival in Washington, lunches and presentations in Napa Valley, restaurant promotions in Toronto and Ottawa during the Malbec Week in Canada, and activities with the main retailers Majestic Wines and Direct Wines, involving direct sales and online promotions in London, are some of the activities that have been planned for the Malbec World Day celebrations.

In Argentina, the celebration will be held in Mendoza, the country’s main Malbec producing region. Wines of Argentina will invite 150 guests, including top managers of wineries and local and international journalists, to drink a toast to Malbec from hot-air balloons in Tupungato Winelands.

The presence of thousands of people worldwide, added to press coverage and website communication will broaden the scope of Malbec World Day, and will undoubtedly turn it into a memorable day within the international wine calendar.

Malbec World Day is a celebration that brings together wine lovers and experts from around the world. Join us at this grand celebration! Discover the history behind Malbec, stay up to date with news and events in your country, and find out more about this French grape that has become Argentina’s superstar.

Website:  http:// Malbecworldday.com
Twitter: http://twitter.com /malbecworldday
Facebook:
http://facebook.com/winesofargentina