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Wines of Argentina launches the first social vineyard on Facebook

Wine Guru lets users experience first-hand the process of creating their own wines in three different Argentine wine-growing regions.

Wine Guru lets users experience first-hand the process of creating their own wines in three different Argentine wine-growing regions.

Wines of Argentina, the entity responsible for promoting Argentine wine in foreign markets, recently launched Wine Guru http://winesofargentina.org/wineguru/ , the first social vineyard in the world. It's goal is to promote Argentine wine in it's most important markets: the US, Canada, England and Brazil.

In this application users can cultivate their plots of Malbec and Torrontes in the three main wine growing regions of Argentina: the North, Cuyo and Patagonia. Once the grapes are ready to be picked, it's time for the much anticipated harvest, then the period of production and finally the aging of the wine. As part of the process, users can do business with their friends to gain more exposure, sell more wine and earn more money.

When the wine is ready, the user gets to personalize the label, create a snazzy name and then put it on the market. More care and attention to detail in throughout the entire process will lead to a higher quality wine and better sales.

Throughout the game each user can answer a series of trivia questions that will put to the test their wine knowledge and allow them to earn points. Success in the wine-making and marketing process, combined with their honed trivia skills will give them the chance to be an authentic Wine Guru!

Wine Guru's goal is to reach the new wine consumers in foreign markets in a fun, recreational way, and opening them the world of Argentine wine, its regions and unique characteristics.

LINK: http://apps.facebook.com/wineguruapp

FAN PAGE: http://www.facebook.com/winesofargentina