Latin America

Argentinan wineries will participate in “Gira Latinoamericana 2009”

It will be carried out in Colombia, Peru and Mexico. In Latin America, Argentinian wines show an exponential growth and a promising future.

The new edition of “Gira Latinoamericana 2009” (2009 Latin American Tour) will be carried out on September 1^st in Bogotá, Colombia; on September 3^rd in Lima, Peru and on September 10^th in México DF. Wines of Argentina aims to repeat and reinforce the goals achieved so far.

As regards this event, Hugo Sabogal, Area Manager for Latin America of Wines of Argentina pointed out that “the main goal of the tour is to reinforce the Argentinian position as one of the main wine suppliers in the Latin America markets. In a short time, Argentina has turned to be the first exporter to Peru and every year the distance with Chile is more and more shorten in the Colombian market. This is the result of an intense work performed by wineries and suppliers as well as Wines of Argentina, which has accompanied this process with intensive training and promotion strategies in said countries. “Gran Festival del Vino Argentino 2009” (2009 Argentinian Wine Great Festival) as we have called the tour, it will be carried out in Colombia on September 1st and in Lima on September 3rd. These dates wineries as well as importers will have the chance to keep and support their avant-garde position in order to deal with the competence’s counteroffensive. Chile and United States aim to keep or capture market segments in both nations, and Argentina cannot slacken the reins.

The meetings of this tour will be in Bogotá, at the Metropolitan Club; in Lima at the Country Hotel and in Mexico FD at the Four Seasons Hotel. With the aim of promoting the arrival of Argentinian wines and wineries to these important cities, a press conference-breakfast with 30 journalists will be carried out, including a press release and a press kit with brochures. Moreover, 10 days before the main event, a dinner with specialized journalists will be performed.

“Wineries participate in this tour aiming to consolidate its positions and support its suppliers’ work as well as to look for strategic partners to trade its products or expand their geographic borders. We should bear in mind that, in order to start a business, they should not send just emails, but stand up for their portfolio, sharing their winemaking processes with all the attendees in every exhibition,” pointed out Sabogal.

As regards, the chances of this market, Sabogal highlighted that “Latin America is a natural market for Argentina. Most buyers speak the same language and share the same cultural character. Besides, the Argentinian image is built based on positive incentives such as tango, Buenos Aires, literature and even football. When consumers are in front of supermarket shelves looking for wines, the “Argentina” brand attracts them in a special way, since it reminds them positive experiences. Within four years of hard work in the region, Wines of Argentina has proven that its country-brand may be as much influential as the Spanish, French or Italian one. The growth potential is still huge if winemakers and suppliers draw up sound strategies to keep growing. For instance, the meetings of this tour will be restricted to the capital cities. It should be interesting to visit other places that, in many cases, have turned to be important tourist destinations for visitors from all over the world.”